Will The Ford Fusion Live On As A Sport Wagon?


Ford shocked the automotive world when they announced they would be ceasing production of all their cars (minus the Mustang and a variant of the Focus) to focus on increased demand for trucks and SUVs. It was a move that aligns with evolving customer preferences toward larger vehicles like crossovers and pickups, but it raised questions about what would happen to Ford favorites that aren’t trucks or SUVs.


Some vehicles, like the Ford Focus, may be living on, but not in their current form. The Ford Fusion appears to be the latest Ford vehicle that could be reimagined in the years to come, with Bloomberg reporting that the Fusion name may be reserved for a future sport wagon.


“The Fusion name probably will live on when the sedan exits early next decade, according to a spokesman,” reported Keith Naughton of Bloomberg. “It will be replaced in the showroom by a high-roofed hatchback built on the same mechanical underpinnings, said two people who asked not to be identified revealing future product plans.”


Ford did not confirm any plans or development of a Fusion wagon, but Ford spokesman Mike Levine told Bloomberg that the Fusion name is likely to live on in a future vehicle.


“[W]e’ll likely continue to use the name because of its awareness, positive imagery and value with consumers,” he said.



Some are looking to the Ford Mondeo Estate (pictured above) as inspiration for a potential Fusion sport wagon, but Ford will likely make significant upgrades and changes that define the vehicle as a significant competitor to other wagons in the United States market.


The potential repurposing of the the Fusion name isn’t the only plans Ford has to reuse a name from one of their most popular models. When announcing their plans to move away from producing cars within the next decade, Ford said that the Focus will live on as a crossover, dubbed the Ford Focus Active.  


Ford has released versions of the 2019 Focus in Europe, which appears to show a vehicle that brings Ford’s goals of turning the Focus into a crossover to life.


The specifications of both vehicles are still up in the air, but one thing is for sure: crossovers are the future for Ford as they focus their development on continuing trends in the automotive market.


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