Ford Celebrates Rebirth Of Ford Ranger, Michigan Assembly Plant

Ford Motor Company held a celebration at their Michigan Assembly Plant to kick off production of the all-new 2019 Ford Ranger, complete with speeches from Ford and United Auto Workers executives and an off-road course in the plant’s parking lot.

The celebration not only commemorated the rebirth of the returning Ford Ranger pickup truck, but it also was a nod to the newly-transformed Michigan Assembly Plant, which has seen both the highs and the lows of the automotive industry's last several decades.

Now, the plant is prepared to serve as the primary location for production of the new Ford Ranger — and the coming Ford Bronco — thanks to an $850 million investment by Ford.

Michigan Governor Rick Snyder said the production of the Ranger at the Michigan plant marks a new chapter in the history of both Ford Motor Company and the state of Michigan.

“The revitalization of the Michigan Assembly Plant and renewed production of the Ford Ranger is another exciting chapter in our state’s comeback story,” Snyder said. “This is also an opportunity to look toward its promising future with production of the all-new Ford Bronco on the horizon. I thank our partners at Ford for investing in Michigan and contributing to the Motor City’s legacy as the automotive capital of the world.”

Ford President of Global Operations Joe Hinrichs said the move provides benefits to American truck consumers and American workers, a win-win for the company.

“Ford truck fans demanded a midsize pickup that’s ‘Built Ford Tough,’ and we’re delivering with our all-new Ranger that’s specially designed and engineered for American truck customers,” Hinrichs said. “At the same time, we’re revitalizing our Michigan Assembly Plant and securing good-paying jobs for our hourly employees here in the U.S.”

Michigan Assembly Plant Manager Erik Williams said this is a moment that Ford has been anticipating for a while, marking a feel-good moment for the Blue Oval.

“We have been waiting for this day for a long time,” Williams said. “The Ranger is back home in the U.S., and our employees at Michigan Assembly Plant are thrilled to be able to build it for our customers.”
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