Ford Named SCORE’s Official Truck and SUV with Return of the Ford Bronco to Baja 1000




Ford not only announced details about the upcoming return of the all-new Ford Bronco earlier this month, but they also showcased the debut of the Bronco R race prototype. In celebration of the Ford Bronco’s 50 year anniversary win in the 1969 Baja 1000, Ford created the Baja R race prototype to return to the desert and prove the Ford Bronco still has grit. The 1969 Bronco prototype was the first and only 4x4 to win the Baja 1000 and the feat has not gone unnoticed. With the Ford Bronco’s return to the desert, SCORE has named Ford the Official Truck and SUV of SCORE-International Off-Roading Racing.


The partnership between Ford and SCORE officially began with the SCORE Baja 1000, taking place November 23-25th. The Ford and SCORE partnership will continue through the 2022 SCORE World Desert Challenge series. This sponsorship will cover 13 races in total, including the 2020-2022 SCORE Baja 400, SCORE Baja 500 and San Felipe 250 events.


“Working with SCORE makes great sense based on our truck, SUV and off-road heritage, and especially with some of our future Ford trucks and SUVs including the reveal of the new Bronco next spring,” said Mark Rushbrook, global director, Ford Performance motorsports. “Vehicles like our F-150 Raptor and all-new Bronco are built to live and play in the sand of Baja.”


The Ford Bronco R race prototype will give a taste of what Ford drivers can expect with the upcoming debut of the production Ford Bronco. Ford designed the Bronco with versatility and utility in mind, not only for working Americans, but for those who like to go out in the dirt and play too. While the race is underway, the Ford Bronco R race prototype is being driven by an all-star team including 1000 Trophy Truck champion, Cameron Steele, and Shelby Hall, the granddaughter of Rod Hall who won the 1969 Baja 1000 with the Ford Bronco.


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