ULTRA4 kicks off its rugged, off-road racing series with the King of The Hammers race on February 8th. As the big race approaches, Ford has announced its partnership with ULTRA4 and that it will be the official vehicle for the 2020 racing series beginning with the King of The Hammers race.


As Ford continues to beef up its off-roading vehicle lineup, it estimates that sales of rugged trucks and utility vehicles have grown at twice the rate of the overall SUV segment. Ten years ago, rugged SUVs only accounted for 10 percent of the overall segment, and today that number has grown to nearly 25 percent as it continues to climb.


“Working with ULTRA4 Racing and King of the Hammers is a natural for Ford based on our truck, SUV and off-road heritage,” said Mark Rushbrook, global director, Ford Performance Motorsports. “Our participation in King of the Hammers builds on our rich history of off-roading by continuing to deliver on Built Ford Tough in the most demanding conditions.”


Currently Ford’s rugged vehicle lineup includes the F-150 Raptor, the super Duty Tremor, and the all-new Bronco SUV set to debut this spring. Ford is also expected to release another small SUV built for off-roading adventures.


The King of The Hammers race will take place in Johnson Valley, California and consists of high-speed desert racing and rock crawling. The race will host 450 teams around the world in both modified stock and extreme off-road vehicles. The event is set to attract 75,000 spectators with more than 1 million viewers watching online.


“Our racers and spectators are as authentic and passionate as they come,” said Dave Cole, president, Hammerking Productions/ULTRA4 Racing. “Our dedicated staff, loyal fans and fearless racers have helped build this motorsport and lifestyle platform for more than a decade, and we couldn’t be more excited to get the 2020 racing season started with Ford as our official vehicle partner.”


In addition to ULTRA4, Ford has also served as the official truck and SUV of SCORE International Off-Road Racing, and Best in the Desert race series. Are you excited for the debut of the Ford Bronco? Be sure to sign up for Sloan Ford in Exton’s email notifications to be the first to find out when it arrives!

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