Ford Driving Skills for Life Program is Coming to a City Near You


Beginning on January 25th, Ford is kicking off its 2020 Ford Driving for Life program. The program that began 17 years ago in 2003 provides free hands-on experience to newly licensed drivers and their parents. The event starts off in Orlando, Florida and will tour across the United States including Alaska, Maine, California, Kentucky and other states for a total of 80 sessions.

 

Ford Driving Skills for Life program teams up newly licensed drivers with professional driving instructors and looks at critical factors that heavily influence teen crashes: vehicle handling, hazard recognition, speed, space management distraction, and impairment. For those who are unable to make it to a session, Ford is also providing a free online “Academy” available at www.drivingskillsforlife.com/academy

 

“Despite progress in recent years, teens continue to be overrepresented in motor vehicle crashes and fatalities across the country and vehicle crashes continue to be the leading cause of death for newly licensed drivers,” said Jim Graham, global manger, Ford Driving Skills for Life. “We look forward to continuing and expanding our efforts to help reduce the number of crashes and fatalities through real-world training and improved decision-making skills. Working with all of our partner organizations we believe we are making a substantial contribution to safer driving.”

 

As we live in a society immersed in technology and its advancements, the program also aims to teach young drivers how driver assist technology can prevent accidents and save lives, as well as how distractions from technology can hinder our abilities and cause accidents. A 2019 global study found disparities between Gen Z’s beliefs and actions regarding cell phone use while driving. While 65% of U.S and 79% Canadian Gen Z’s believed cell phone use while driving was a major offense that should result in severe punishment, over half of Canadian participants and nearly two-thirds of American participants admitted to using their cell phone while driving. This year’s program will expand to address this issue and educate newly licensed drivers about the dangers of doing such while driving.

 

“Teen and new driver inexperience often result in dangerous behaviors such as speeding, alcohol use and not wearing a seat belt – all of which contribute to increased risk for new drivers,” said Jonathan Adkins, executive director, Governors Highway Safety Association. “For this reason, the association and State Highway Safety Offices are looking forward to bringing this powerful program to even more teens and their parents – coast to coast and around the globe.”

 

For the U.S. tour of the program, Ford has partnered with Governors Highway Safety Association. Ford Driving Skills for Life program has a much larger impact than the U.S. border, however. For 2020 the program is set to take part in over 30 countries across North America, South America, Europe, Asia, and the Middle East. So far Ford has invested over $60 million to provide free, advanced driver education to over 1 million newly licensed drivers in all 50 states and across 46 countries.

 

For more information regarding Ford’s latest involvement in the community, be sure to follow Sloan Ford in Exton’s blog or sign up for our email notifications. Keep your teenage driver safe with a new Ford that’s equipped with the latest driver assist technology! Call Sloan Ford in Exton to schedule your test drive today or stop by the lot!

 
Categories: Community Events, People
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